Five Cs of Creativity: Lessons from Cannes Lions '23 | Leading Edge | Industry Insights | All MKC Content | ANA

Five Cs of Creativity: Lessons from Cannes Lions '23

The infectious excitement pulsating through the Croisette always revolves around the world’s most creative minds. Five drivers of creativity from the 2023 Cannes Lions Festival were Conviction, Challenge, Courage, Clout, Coalition.