It’s Time to Debunk the Affiliate Marketing Misconceptions | Industry Insights | All MKC Content | ANA

It’s Time to Debunk the Affiliate Marketing Misconceptions

The popularity of this marketing format is on the rise again. In fact, recent data suggests that as many as 88 percent of consumers have been inspired to buy a product based upon an influencer recommendation. However, many marketers face trepidation when considering if adopting affiliate marketing is right for their brand.