How to Improve Customer Retention Among First-Time Holiday Shoppers | Leading Edge | Industry Insights | All MKC Content | ANA

How to Improve Customer Retention Among First-Time Holiday Shoppers

As retailers prepare for another rollercoaster of a holiday season, they have a lot to look forward to. After 2021 saw a 17-year high of holiday shoppers spending 8.5 percent more year over year (YOY), forecasters predict continued growth despite the threat of a recession and looming inflation on the horizon.