Why B2B Brands Need to Embrace Buyer Intent
Throughout my 25 years of working in sales and marketing, I’ve seen significant growth in new technologies to help sellers and marketers do their jobs more effectively. Digital engagement tools are why the lines between field sales and inside sales have been blurring over the last several years — a development that has been only heightened by post-pandemic realities. And those tools are why the lines continue to be blurred between B2B and B2C marketing.
This Is an ANA Member Exclusive
Access to this item is reserved for ANA members only.
Log in
Already have an account? The industry's best insights and resources await:
No Account?
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
Not a Member?
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
- ANA Client-Side Marketer Tier Members
- Platinum Tier Members
- Gold Tier Members
- Silver Tier Members
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.