Telling the Marketing Performance Story to Skeptics and Non-Marketers | Event Recaps | All MKC Content | ANA

Telling the Marketing Performance Story to Skeptics and Non-Marketers

T. Rowe Price's Manu Agarwal talked about some best practices and went over a full-funnel measurement framework to illustrate the impact marketing has on the brand and business performance using first-party data, third-party data, and advanced analytics models.