Verizon Tests the Strength of its Network in a Dramatic Partnership with J Balvin | Multicultural Excellence Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

Verizon Tests the Strength of its Network in a Dramatic Partnership with J Balvin

Verizon set out to prove the strength of its network with a creative partnership with reggaeton star J Balvin that gave the brand a fresh entrée with the Hispanic community during the Super Bowl’s telecast on Univision.