The Verse: Celebrating Hip-Hop's 50th Anniversary Through Virtual Innovation | Multicultural Excellence Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

The Verse: Celebrating Hip-Hop's 50th Anniversary Through Virtual Innovation

In partnership with IW Group, Jack Daniel's Tennessee Honey created The Verse— an innovative AI-powered VR world that celebrated hip-hop's 50th anniversary by blending artistic expression with cutting-edge technology, featuring virtual galleries, interactive experiences, and an exclusive AI-powered concert.