Smile and Save: How Blibli Won an Important E-commerce Holiday with Data and AI | Smarties Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

Smile and Save: How Blibli Won an Important E-commerce Holiday with Data and AI

In an effort to engage an audience that was losing enthusiasm and cash in on the 11.11 Festival — an Indonesian e-commerce holiday — Blibli created a campaign that leveraged data and AI technology while getting its customers to smile.