LiuGong’s Channel Program Results in an 11 Percent Increase in Units Sold | B2 Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

LiuGong’s Channel Program Results in an 11 Percent Increase in Units Sold

LiuGong created the “Dig Big” channel program, leveraging dealer insights to help sell excess excavators, resulting in an 11 percent year-over-year increase in units sold and more than $40 million in total revenue.