How Voltaren Built Its First-Ever Arthritis-Friendly Website and Won the U.S. Market | Smarties Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

How Voltaren Built Its First-Ever Arthritis-Friendly Website and Won the U.S. Market

Entering the U.S. market for the first time ever, Voltaren launched an innovative arthritis-friendly, mobile-first website experience that allowed the brand to become No. 1 in the external analgesics category within three weeks of launch.