Video Shorts
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Here’s How to Get Senior Leadership on Board with Bold Marketing Choices
Soundbites October 31, 2024Ali Daniels, former CMO at Visit Seattle, and Britt Fero of Visit Seattle’s agency partner PB& discussed their approach for getting leadership to buy in to a bold, new marketing strategy.
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Here’s How One Expert Convinced Senior Leaders to Invest in Building an In-House Agency at Multiple Organizations
Soundbites October 29, 2024Joshua Palau, VP of performance media and activation at Pfizer, shared how he has approached getting buy-in from senior leaders to invest in in-house agencies at various organizations throughout his career.
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You’re Innovating Wrong
POVs October 22, 2024Your approach to innovation is wrong. Luckily, Marketing Futures host Mike Berberich is here to provide strategic tips for how businesses can innovate in a more focused, structured way — ultimately leading to more success.
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How Do B2B Marketers Justify Brand Investments When Measurement Is Challenging?
Podcast Clips October 21, 2024De’Lon Dixon, team lead of customer experience at Glassbox and founder of Think Technologies, discusses how brand investments have benefitted his business as well as some of the metrics he and his team use to prove that to the C-suite.
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This Is How You Effectively Tie Influencer Marketing into Your Overall Strategy
Podcast Clips October 18, 2024Glenn Ginsburg, president of QYOU Media, discussed how brands might approach tying their influencer activations into the broader marketing efforts.
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This Is Why Nonprofits Should Focus Marketing Dollars on “Movement Building”
Podcast Clips October 17, 2024What is “movement building” and can it be the key to reshaping how nonprofits think about marketing investments? Venture Leadership Collective’s Aila Malik thinks so.
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Three Ways You Can Help Employees Avoid Workplace Burnout
POVs October 17, 2024Matthew Schwartz shares three tips for how your organization can work to alleviate worker burnout, keep your staff fulfilled and productive, and ensure that your bottom line continues to grow.
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Why Do Nonprofits Struggle with Change Management
Podcast Clips October 17, 2024Aila Malik, founder and co-principal of research and practice at the Venture Leadership Collective, discusses why she thinks nonprofits struggle so much with change management.
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How Dove Battled Toxic Beauty Standards with a Game of "Truth or Dare"
Behind the Campaign October 10, 2024Find out how Dove reimagined the classic game of “Truth or Dare,” turning it into a platform that helped parents and their kids have important conversations about beauty standards and toxic social media.
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U.S. Congressman Discusses How the Government Thinks About AI Regulation
Podcast Clips October 7, 2024Representative Jay Obernolte, chairman of the House Task Force on Artificial Intelligence, shared how he thinks about AI regulation, particularly in terms of protecting people from harmful uses of the technology while also not stifling its innovative capabilities.
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When It Comes to AI Fears, People Are Scared About the Wrong Things
Podcast Clips October 7, 2024U.S. House Representative Jay Obernolte, chairman of the House Task Force on Artificial Intelligence, says there are plenty of things to be concerned about when it comes to AI — but most people’s fears are completely misplaced.
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Data Shows How Inclusivity Drives Business Growth
POVs October 3, 2024In this POV, AIMM’s Lisette Arsuaga makes a data-driven case for why investing in inclusivity can be a game changer for your brand’s bottom line.
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Ad Taxes Would Be a Disaster: Here’s What You Can Do to Stop Them
Podcast Clips September 30, 2024The ANA’s Chris Oswald provides an update on where Congress stands with eliminating the advertising tax deduction and shares what marketing professionals and brands can do right now to ensure it doesn’t happen.
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Five Ways You Can Innovate on a Shoestring Budget
POVs September 30, 2024Marketing Futures podcast host Mike Berberich shares how real, meaningful innovation can be achieved, even if your organization’s purse strings are very tight.
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How Nonprofits Connect with the Next Generation of Donors
Podcast Clips September 30, 2024Save the Children’s Nicole O’Connor discussed her organization’s strategy for connecting with gen Z donors.
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This Is What Marketers Can Do to Comply with the U.S.’s Patchwork of Data Privacy Laws
Podcast Clips September 30, 2024Chris Oswald, EVP and head of law, ethics, and government relations at the ANA, gave his take on what brands and marketers can do to ensure they comply with the now dozens of data privacy laws that exist across the U.S.
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With Great Purpose Comes Great Responsibility
POVs September 18, 2024Beyond Profit host Ken Beaulieu shares some tips for how your organization can ensure that every single stakeholder embodies the brand purpose, improving the odds that it feels authentic to consumers.
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What Are the Biggest Relationship Marketing Measurement Challenges?
Podcast Clips September 13, 2024Jamie Gier, CMO at DexCare, shared what she believes is the biggest challenge when it comes to relationship marketing measurement during an episode of Champions of Growth.
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“Bravery in Marketing” Is About to Be Your Only Brand Differentiator
Podcast Clips September 12, 2024Stephani Estes, chief media officer at Goodway Group, discussed balancing data analysis and bravery in creative decision making to ensure your brand’s creativity is differentiated in a growing sea of sameness.
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What’s the Secret to Finding Your Purpose in the Workplace?
Podcast Clips September 12, 2024Lan Phan, CEO of Community of Seven, offered her thoughts on how marketing and other business professionals can both identify their ideal professional purpose and then take steps to lean into that purpose.
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