Playbooks & Tools
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Event Marketing Plan Framework
Tools January 1, 2024Use this event marketing framework to define the activities required to successfully create, plan, and execute an event marketing plan.
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Event Marketing Strategy Scorecard
Tools January 1, 2024Use this tool to briefly outline your event marketing strategy.
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Event Marketing Training Course
Tools January 1, 2024This course has 6 video modules that will help you develop and execute an event marketing plan that meets your marketing objectives.
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Events Database 2024
Tools January 1, 2024A professionally designed database and calendar to organize, summarize, and communicate all of your marketing events.
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Events Manager Job Description
Tools January 1, 2024A template to quickly document the role and responsibilities for this position.
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Facebook Page Checklist
Tools January 1, 2024A Microsoft Excel checklist to ensure the success of your Facebook Page.
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Gamification System RFP Template
Tools January 1, 2024Use this tool to help you design a Request for Proposal (RFP) for a Gamification platform.
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GAP Analysis Tool (Advanced)
Tools January 1, 2024Use this tool to analyze your organization and identify gaps in your capabilities.
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Getting Started with Agile Marketing Guide
Tools January 1, 2024Marketers all over the world are adopting the agile method to the extent that 2013 has been dubbed “the year of Agile Marketing". Read this guide to help you get started with Agile Marketing.
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Getting Started with Lead Scoring Best Practices Guide
Tools January 1, 2024A guide to help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.
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Google+ Implementation Checklist
Tools January 1, 2024A checklist to ensure the success of your Google+ marketing program.
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Growth Hacking Cheat Sheet
Tools January 1, 2024Use this cheat sheet to learn about growth hacking and how to leverage it at your company.
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Growth Hacking Checklist
Tools January 1, 2024Use this checklist to help you implement or refine your approach to growth hacking at your company.
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Growth Marketing Checklist
Tools January 1, 2024Use this checklist to help build your organization's growth marketing culture and mindset.
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Growth Rate Calculator
Tools January 1, 2024Use this to determine your required annual growth rate to meet your desired revenue goal in 3 years.
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Holding Statement for Media Template
Tools January 1, 2024The Holding Statement for Media Template is an easy-to-use document when preparing your organization's initial response to any crisis.
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In-Depth Interview Guide
Tools January 1, 2024Use this template to create a plan and guidelines for conducting in-depth interviews to gain insight into a market research problem.
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In-House Agency vs. External Agency Model
Tools January 1, 2024Review the In-House Agency vs External Agency Model to evaluate the different options available when it comes to considering utilizing a mix of in-house and external agency resources.
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Influencer Comparison and Selection Tool
Tools January 1, 2024Use this template to compare influencers for an upcoming Influencer Marketing campaign.
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Influencer Contract Checklist
Tools January 1, 2024Use this checklist to ensure that you have conducted your due diligence before entering into a contract with an influencer.
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