Playbooks & Tools
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Customer Problem Analysis Quick Win
Quick Wins March 14, 2025This simple framework maps customer value drivers, compares them against the next best alternative, and determines where your solution wins, where it matches, and where competitors may have an advantage. This approach ensures you can communicate a compelling, value-driven sales narrative.
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Customer Solution Engineering Process Quick Win
Quick Wins March 14, 2025This practical, step-by-step Customer Solution Engineering Process Diagram iadesigned to help you analyze customer needs, develop tailored solutions, and measure success.
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Ideal Customer Profile Quick Win
Quick Wins March 14, 2025This practical, easy-to-use Ideal Customer Profile Template is designed to help you identify and document your ideal accounts and key buyer personas, ensuring your marketing and sales efforts are sharply focused on the most valuable prospects.
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Market Forces Analysis Quick Win
Quick Wins March 14, 2025This Market Forces Analysis Template helps you map out the competitive landscape, identify trends, and assess whether these forces present opportunities or risks for your organization.
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Market Segment Analysis Quick Win
Quick Wins March 14, 2025This Market Forces Analysis Template helps you map out the competitive landscape, identify trends, and assess whether these forces present opportunities or risks for your organization.
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Market Segmentation Prioritization Quick Win
Quick Wins March 14, 2025This practical, easy-to-use Market Segmentation Prioritization Template is designed to help you assess, rank, and focus on the right market segments for maximum impact.
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Target Market Definition Quick Win
Quick Wins March 14, 2025This practical, easy-to-use Target Market Definition Template is designed to help you identify, analyze, and document your ideal target market segments for better strategic alignment and business growth.
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Buyer Persona Needs Analysis Quick Win
Quick Wins March 10, 2025This structured framework helps you analyze and document the needs of your buyer personas using a simple "When I am in a situation, I want to accomplish a goal so that I can achieve an outcome" approach. This method ensures that your solutions align directly with your personas' real-world challenges.
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Customer Next Best Alternative Quick Win
Quick Wins March 10, 2025This simple framework maps customer value drivers, compares them against the next best alternative, and determines where your solution wins, where it matches, and where competitors may have an advantage. This approach ensures you can communicate a compelling, value-driven sales narrative.
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Buyer Persona Analysis Quick Win
Quick Wins March 7, 2025A simple yet powerful Buyer Persona Analysis Template helps you create detailed customer profiles, understand their behaviors and needs, and align your strategies accordingly.
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Customer Segment Analysis Quick Win
Quick Wins March 7, 2025The Customer Segment Analysis Template is designed to help you categorize and evaluate customer segments based on four key factors: demographics, psychographics, behavior, and environment.
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Customer Solution Definition Quick Win
Quick Wins March 7, 2025Use this simple yet powerful framework to clearly define the customer problem, evaluate their current approach, and showcase the transformational value of your solution. This approach helps position your solution as a breakthrough innovation rather than an incremental improvement.
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Design Thinking Empathy Map Quick Win
Quick Wins March 7, 2025This practical, easy-to-use Design Thinking Empathy Map Template helps you map out your customer’s thoughts, emotions, and experiences to uncover pain points and opportunities.
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Proposed Solution Canvas Quick Win
Quick Wins March 7, 2025This practical, easy-to-use Proposed Solution Canvas Template is designed to help you define, evaluate, and position new solutions for market success.
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Solution Benefit Analysis Quick Win
Quick Wins March 7, 2025This simple, effective Solution Benefit Analysis Framework helps you categorize and communicate the value of your solution across different dimensions to ensure a compelling and well-rounded value proposition.
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Solution Offer Design Canvas Quick Win
Quick Wins March 7, 2025Use this practical, easy-to-use Solution Offer Design Canvas to help you define, refine, and optimize your offer to maximize conversions and sales success.
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Strategic Initiative Canvas Quick Wins
Quick Wins March 7, 2025This practical, easy-to-use Strategic Initiative Canvas Template is designed to help you assess and document key initiatives, align teams, and ensure execution success.
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VoC Research Plan Quick Win
Quick Wins March 7, 2025This practical, easy-to-use Voice of Customer Research Plan Canvas Template is designed to help you define your research objectives, validate key assumptions, and develop a structured approach to collecting and analyzing customer insights.
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21st Century Marketing Manifesto Best Practices Guide
Tools January 1, 2025This manifesto will discuss the modern marketing dilemma and status quo, and then describe the different kind of thinking required to manage modern marketing performance.
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ABM Account Plan Canvas 2025
Tools January 1, 2025Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.
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