Internationalist Innovation in Media
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Panadol Shows You How to Take Care After a COVID Vaccine
Internationalist Innovation in Media August 31, 2022To educate consumers about the side effects of a COVID vaccine, Panadol launched "Take Care," a full funnel, multichannel activation.
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Ecolab Wants to Give You Back Your Social Life
Internationalist Innovation in Media August 29, 2022To promote its Ecolab Science Certified public health and food safety program, and to encourage consumers to get back into the world after COVID, Ecolab created a multi-faceted content campaign in collaboration with sports legend Magic Johnson.
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The Ad Break the BHF Never Expected to Be In
Internationalist Innovation in Media August 29, 2022A health scare involving Danish soccer star Christian Eriksen prompted the British Heart Foundation (BHF) to create an ad promoting CPR education and its "How to Save a Life" website, aired during coverage of Euro 2020 games.
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This Bank Connected to Younger Generations with Gaming
Internationalist Innovation in Media August 29, 2022To connect with younger generations, Crédit Agricole adapted its products to their needs.
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This Data-Driven Campaign by Walgreens Saved Thousands of Lives
Internationalist Innovation in Media August 29, 2022In the face of a public health crisis, Walgreens created a tool that allowed the brand to identify individuals who were likely to want to receive a COVID-19 vaccine before they had even begun to seek out an appointment to receive one.
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Domino’s Let This Inexperienced Twitch Influencer Create Its Newest Pizza
Internationalist Innovation in Media August 28, 2022With the goal of earning greater market share in the Spanish market by connecting with society’s most active pizza eaters — young people — Domino’s tasked a Twitch influencer who had no culinary background with creating his own “gaming-flavored” pizza. The brand live-streamed the entire process and then sold the resulting recipe in stores.
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How The North Face Created Its Powering Further Together Campaign
Internationalist Innovation in Media August 28, 2022For a brand built on the culture of exploration, The North Face, what was its relevance now that people were largely restricted to their homes, due to the pandemic?
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How This Canadian Brand Leveraged Its National Sport
Internationalist Innovation in Media August 28, 2022COVID-19 imposed a complete halt of Canada’s beloved national sport, hockey. Canadian Tire is the number one retailer of hockey equipment globally. The company needed to make up for the loss of sales and consumer connections resulting from a season-long stoppage.
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This Airline Earned a Ton of New Business by Staging a Vacation Intervention When People Needed It Most
Internationalist Innovation in Media August 28, 2022Armed with the insight that 40 percent of Canadians don’t use all of their vacation time, Air Transat staged a “vacation intervention,” running a campaign that encouraged and empowered people to use their paid time off at a time of the year when it was desperately needed.
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Guinness Whets Consumers’ Appetite for a Post-Lockdown Beer
Internationalist Innovation in Media August 27, 2022Guinness set out to reignite consumers’ desire to order a pub-poured Guinness after a long pandemic lockdown. Much of the creative turned on the idea that when you really want something, everything around you takes on its appearance, which served as a pretext for drawing attention to everyday objects that resembled a Guinness.
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How This Company Is Taking Action Against Air Pollution
Internationalist Innovation in Media August 27, 2022Otrivin is the world leader in nasal decongestion, with strong nasal health expertise and consumer understanding. Otrivin has taken action to reduce the health impact of air pollution by providing easy-to-adopt actions that enable people to take control.
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L'Eggo with Eggo: The Campaign That Helped Parents and Kids Love Breakfast
Internationalist Innovation in Media August 27, 2022COVID-19 proved to be a booster for the frozen breakfast category. Eggo was no exception to this growth, with new buyers taking Eggo’s penetration to its highest. Its 2021 challenge? Keep those newly acquired buyers, retaining household penetration among parents, and fueling their love for Eggo.
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Scanmarker Overhauls its Approach to Marketing on Amazon
Internationalist Innovation in Media August 27, 2022Digital scanner manufacturer Scanmarker adjusted its approach to working with search terms on Amazon to boost sales throughout Western Europe.
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Maker’s Mark and Roku Team Up to Give Consumers Some Much Needed “Me Time”
Internationalist Innovation in Media August 26, 2022With the goal of creating a deeper connection with consumers and becoming a crucial part of their me-time ritual, Maker’s Mark launched The Show Next Door, a modern-day Mr. Roger’s Neighborhood for adults, hosted by comedian Randall Park and streamed on the Roku Channel.
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ŠKODA: Giving Electric Vehicle Launches a Bit of PU-RR and GR-RR
Internationalist Innovation in Media August 26, 2022ŠKODA used two robots in a cross-media campaign designed to promote its new all-electric SUV, the ŠKODA ENYAQ iV.
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The Virgin Telco Has Appeared to You
Internationalist Innovation in Media August 26, 2022The launch of Virgin Telco, a new telecommunications provider in Spain, was accompanied by an integrated marketing campaign and a multimedia platform that measured the effectiveness of the campaign.
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This French Insurance Brand Created a Jersey That Made Rugby Safer to Play
Internationalist Innovation in Media August 26, 2022GMF partnered with the French Rugby Federation (FRF) and scientists from Bordeaux University to develop a jersey that would reduce the potential for injuries and make the sport safer for everyone.
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Ally Uses Gaming to Promote Middle Schoolers’ Financial Literacy
Internationalist Innovation in Media August 25, 2022Ally used the framework of the video game Minecraft to create a sibling game that delivered financial education to middle schoolers.
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Alpine’s F1 Racing Team Stokes Fans’ Interest with Organic Social Media
Internationalist Innovation in Media August 25, 2022Sports car manufacturer Alpine boosted interest in its F1 racing team with an organic activation that capitalized on provocative coded tweets by its drivers.
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Claire’s Pierces Through
Internationalist Innovation in Media August 25, 2022Jewelry retailer Claire’s sought to reintroduce itself to generation Z and Alpha not during the holiday season, but in the white space directly before and after that hectic time.
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