In-House Excellence Awards
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How Formica Launched a New Collection During COVID
In-House Excellence Awards December 21, 2021When standard product launch plans were derailed by COVID-19, Formica Corporation, provider of branded, designed surfacing solutions for commercial and residential customers worldwide, had to get creative to get samples of its new Specialty Collection into the hands of architects and designers.
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How GeoBlue Built an Internal Communications Function in the Midst of Crises
In-House Excellence Awards December 21, 2021For travel insurance company GeoBlue, 2020 was a unique test. With a team comprised of the CMO and one manager, whose position had been created six months prior, the communications function was built – and honed – during a series of crises.
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How Proof Turned Maker’s Mark into the Perfect Bourbon for Any Holiday Celebration
In-House Excellence Awards December 21, 2021Proof designed a multichannel campaign for its Maker’s Mark brand that highlighted individuals around the world who put in the extra effort to make the holidays special every year and encouraged them to include its bourbon in their 2020 festivity planning.
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How St. Jude Children’s Research Hospital Created a Million Dollar Livestream Fundraiser
In-House Excellence Awards December 21, 2021St. Jude Children's Research Hospital created an engaging livestream fundraising event amid lockdown mandates, enlisting the help of 30 YouTube creators to raise critical funds.
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How This Healthcare Company Marketed to Millennials During COVID-19
In-House Excellence Awards December 21, 2021Healthcare company Highmark produced and distributed 1.3 million fashionable masks. Over 11,000 schools and businesses received free Personal Protective Equipment (PPE) and guidance.
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Lenovo Battles Senior Loneliness by Creating the Oldest Esports Team You’ve Ever Seen
In-House Excellence Awards December 21, 2021With senior loneliness becoming more rampant during the pandemic, Lenovo brought isolated baby boomers together with members of generation Z to create an unlikely pair that joined forces to combat senior loneliness while combating each other on video games live on Twitch.
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Orangetheory at Home
In-House Excellence Awards December 21, 2021At the outset of the COVID-19 pandemic, Orangetheory Fitness created free coach-led full body workouts, Orangetheory At Home™, to keep members active during the quarantine.
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Project Hello/True Name
In-House Excellence Awards December 21, 2021Citi launched a campaign inviting transgender people to put their real names on their cards.
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Promoting COVID Safety with a Graphic Novel
In-House Excellence Awards December 21, 2021The Wonderful Company created a graphic novel to encourage compliance with COVID safety precautions.
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Sawing Identities
In-House Excellence Awards December 21, 2021The “Sawing Identities” video shows an identity thief manually sawing out pieces of the victim’s personal information from a social media profile to illustrate how vulnerable a customer is, and why LifeLock is necessary.
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Sixty-Four Adorable Pups Equal a Whole Lot of Engagement for Camp Bow Wow
In-House Excellence Awards December 21, 2021Camp Bow Wow’s “Mutt Madness” campaign pitted 64 adorable dogs against one another in an online, bracket-style tournament that let brand followers pick the ultimate winner while raising both awareness and affinity for the Camp Bow Wow brand.
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TD Bank Launched Its Curbside Debit Card Delivery
In-House Excellence Awards December 21, 2021The TD marketing team and its external agency identified an opportunity to define what it means to be “Unexpectedly Human” in the “new normal” of the pandemic world by delivering a breakthrough banking service.
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The Dorman Virtual Tour
In-House Excellence Awards December 21, 2021To grow awareness of Dorman's unique history and innovative capabilities, its creative team created a multimedia microsite to tell the company's story in a way that looked and felt like the real-world experience of touring Dorman's corporate headquarters.
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The Precise Formula: SkinCeuticals Consumer Centric Digital Makeover
In-House Excellence Awards December 21, 2021SkinCeuticals recognized that most of its 2019 sales could be attributed to campaigns promoting its most popular products, prompting the company to push specific products, based on consumer feedback, to drive online sales.
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To Class and Back
In-House Excellence Awards December 21, 2021Highmark Health created a toolkit, equipped with PPE, safety posters, and clinical guidance to help educators feel safe and less anxious in their return to school.
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Uncensored: Stories of Black Professionals at Deloitte
In-House Excellence Awards December 21, 2021To foster empathy and educate people about racial bias and injustice, Deloitte developed a visual series highlighting the difficult experiences Black professionals face.
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Using Amazon Landing Pages in Google Ads
In-House Excellence Awards December 21, 2021HP developed an efficient approach to using Amazon product pages in its paid search ads.
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Vikings and Metal Make a Winning Combination for this Magic: The Gathering Campaign
In-House Excellence Awards December 21, 2021Wizards of the Coast used the already existing relationship between Vikings and metal, one of its fans’ favorite genres of music, to build a multichannel campaign that leveraged social, influencers, and a first-ever Spotify partnership that promoted a new winter set of cards.
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