Champions of Growth Podcast

How CMOs Can Play More of a Leadership Role
Champions of Growth Podcast March 22, 2022
In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Matthew Lieberman, CMO of PwC U.S. and Mexico, about how CMOs can reverse the decline in CMO tenure, take on more of a leadership role throughout the enterprise, and learn to become businesspeople first and marketers second.
view
Diversity, Equity, and Inclusion in the Marketing Industry
Champions of Growth Podcast March 10, 2022
In the latest episode of ANA Champions of Growth, learn how CMOs and brand managers create a strategic framework for Diversity, Equity, and Inclusion (DEI) and develop a keener sense of belonging throughout the enterprise.
view
Building a Case for B2B Branding
Champions of Growth Podcast February 24, 2022
In this episode of Champions of Growth, host Matthew Schwartz is joined by Google's Doug Novack and Peter Dewey with BCG to talk about how B2B firms can enhance their branding efforts, create more of an integrated approach to customer engagement, and drive better marketing outcomes.
view
What Is a Brands for Humans Marketing Strategy?
Champions of Growth Podcast February 16, 2022
In our latest episode, host Matthew Schwartz talks with Dean Aragon, CEO and Vice-Chairman of Shell Brands International AG, about how CMOs can start to build a brands-for-humans strategy and why doing so could spell bigger marketing budgets.
view
Using Comedy in Marketing and Advertising
Champions of Growth Podcast January 19, 2022
Matthew Schwartz, host of ANA Champions of Growth podcast, talks to Jenna Lebel, CMO at Liberty Mutual Insurance, and Steve Cody, founder of PR and marketing agency Peppercomm (and a stand-up comedian) about using comedy in marketing and advertising and why finding the funny can be serious business.
view
What the Rise of Streaming TV Means for Marketers
Champions of Growth Podcast January 7, 2022
Learn about the rapid growth of streaming TV and how Netflix, Hulu, HBO Max et al. are having an impact on how brands develop, budget, and distribute their advertising. And while streaming networks are commanding a lot more time and attention, it’s also important that marketers not write off linear TV just yet.
view
What Is the Customer Experience?
Champions of Growth Podcast December 1, 2021
In the latest edition of the Champions of Growth podcast, we explore the customer experience (CX). How do marketers convince C-level executives there’s real value in delivering a differentiated customer experience?
view
Recruiting Marketing Talent for a Post-Digital Age
Champions of Growth Podcast November 2, 2021
In the latest edition of the Champions of Growth Podcast, we take a look at the various efforts by the ANA Educational Foundation to promote a career in marketing and advertising and what CMOs and brand managers can do to boost their recruiting and retention strategies.
view
The Cookie Is Dead, Long Live the Cookie
Champions of Growth Podcast September 26, 2021
The gradual end of third-party cookies is upending the world of addressable media. Host Matthew Schwartz is joined by MediaMath's Joe Zawadzki, Forrester Research's Joanna O'Connell, and ANA's Bill Tucker to discuss what a cookie-less world means for marketers and how they get ahead of it.
view
The Proliferation of In-House Agencies
Champions of Growth Podcast August 11, 2021
The ongoing proliferation of in-house agencies has sent a severe chill blowing through Madison Avenue. In this episode of Champions of Growth, we tackle the growth of in-house agencies and the widespread impact on the marketing field.
view
The Evolution of Gender-Related Marketing
Champions of Growth Podcast June 28, 2021
An increasing number of companies realize that moving beyond the binary of gender-related marketing is not only good business, it cultivates brand affinity among communities that might not otherwise pay attention to their products and services.
view