Champions of Growth Podcast
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What the Rise of Streaming TV Means for Marketers
Champions of Growth Podcast January 7, 2022Learn about the rapid growth of streaming TV and how Netflix, Hulu, HBO Max et al. are having an impact on how brands develop, budget, and distribute their advertising. And while streaming networks are commanding a lot more time and attention, it’s also important that marketers not write off linear TV just yet.
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What Is the Customer Experience?
Champions of Growth Podcast December 1, 2021In the latest edition of the Champions of Growth podcast, we explore the customer experience (CX). How do marketers convince C-level executives there’s real value in delivering a differentiated customer experience?
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Recruiting Marketing Talent for a Post-Digital Age
Champions of Growth Podcast November 2, 2021In the latest edition of the Champions of Growth Podcast, we take a look at the various efforts by the ANA Educational Foundation to promote a career in marketing and advertising and what CMOs and brand managers can do to boost their recruiting and retention strategies.
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The Cookie Is Dead, Long Live the Cookie
Champions of Growth Podcast September 26, 2021The gradual end of third-party cookies is upending the world of addressable media. Host Matthew Schwartz is joined by MediaMath's Joe Zawadzki, Forrester Research's Joanna O'Connell, and ANA's Bill Tucker to discuss what a cookie-less world means for marketers and how they get ahead of it.
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The Proliferation of In-House Agencies
Champions of Growth Podcast August 11, 2021The ongoing proliferation of in-house agencies has sent a severe chill blowing through Madison Avenue. In this episode of Champions of Growth, we tackle the growth of in-house agencies and the widespread impact on the marketing field.
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The Evolution of Gender-Related Marketing
Champions of Growth Podcast June 28, 2021An increasing number of companies realize that moving beyond the binary of gender-related marketing is not only good business, it cultivates brand affinity among communities that might not otherwise pay attention to their products and services.
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