Champions of Growth Podcast | Marketing Knowledge Center

A New Framework for Selling Creative Effectiveness

Champions of Growth Podcast January 10, 2024

WARC's Ann Marie Kerwin joins host Matthew Schwartz, to discuss a new study that provides a road map for brand managers who are eager to make a business case for the value of marketing and advertising and develop a valid framework for their entire organization.

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Bridging the (Expanding) CMO-CEO Divide

Champions of Growth Podcast December 13, 2023

Ed See and Robert Tas, partners at McKinsey, join host Matthew Schwartz to discuss the results of their recent survey and offer some salient and actionable advice for how chief marketers can foster a more productive relationship with their CEO.

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Seeing the “How” in Business Transformation

Champions of Growth Podcast November 22, 2023

Allen Adamson, former chairman, North America of branding agency Landor, joins host Matthew Schwartz to talk about why it’s incumbent upon brand managers to “zoom out” on their audiences to bolster consumer engagement and generate better returns.

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Can B2B Brands Shift to a Full-Funnel Marketing Strategy?

Champions of Growth Podcast November 15, 2023

Google's Doug Novack joins host Matthew Schwartz to discuss the ongoing debate throughout the B2B field about performance marketing versus brand advertising, the rapidly growing role of generative AI in both branding and lead generation efforts, and why it’s incumbent upon B2B companies to pivot to a full-funnel marketing strategy.

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Rebranding Effort Is a Marathon for New York Road Runners

Champions of Growth Podcast October 11, 2023

Erika Katz, head of brand marketing and studio at New York Road Runners (NYRR), joins host Matthew Schwartz to discuss the NYRR’s rebranding campaign getting the message out for the upcoming New York City Marathon and making sure the event’s marketing and advertising efforts resonate with a global audience.

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Can Movie Theaters Still Reel in Advertisers?

Champions of Growth Podcast September 27, 2023

Mike Rosen, chief revenue officer at National CineMedia (NCM), which sells ads for movie theaters, joins host Matthew Schwartz to talk about the company’s new advertising services, why brands tend to underestimate the value of running in-theater spots, and whether movie theaters may be in for some reinvention.

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How Marketers Foster Employee Relations

Champions of Growth Podcast September 13, 2023

Josh Ingram, founder and principal of MOST Wanted Co, joins host Matthew Schwartz to discuss why it’s crucial that employees feel that they can be themselves at work, how employers can tap into their workers’ side hustles, and the benefits of both mentoring and reverse-mentoring.

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Black Executive CMO Alliance (BECA) Plays a Crucial Role Spurring Diversity, Equity, and Inclusion

Champions of Growth Podcast August 30, 2023

BECA's Jerri DeVard joins host Matthew Schwartz to discuss the apparent backsliding within the marketing and ad industries when it comes to diversity, equity, and inclusion, the danger for companies that give diversity short shrift and how CMOs and marketers develop new business models to build a more equitable workplace.

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How Marketers Fortify Their "Castle"

Champions of Growth Podcast August 16, 2023

Sandeep Chennakeshu, COO of digital-imaging radar company Uhnder, joins host Matthew Schwartz for a wide-ranging discussion regarding how marketers can demonstrate their value and spike the top and bottom lines.

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Ad Council Rallies Around Mental Health

Champions of Growth Podcast August 2, 2023

It’s okay not to feel okay. It’s part of the overriding message of a $65 million, multi-year mental health initiative by the Ad Council. Heidi Arthur joins host Matthew Schwartz to talk about the campaign, working with brand partners to get the message out, and using the power of music to facilitate difficult conversations about mental health.

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Cutting Through the Fog of Marketing

Champions of Growth Podcast June 28, 2023

Jim Williams, CMO of Uptempo, which provides marketing software, joins host Matthew Schwartz to talk about the most effective ways for B2B marketers to update their operating models, align advertising strategy with execution, and communicate the benefits of marketing to an ever-growing number of stakeholders.

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The Real Work on DEI Is Just Beginning

Champions of Growth Podcast June 14, 2023

Mediabrands' Diedre Small-Landau and Sheryl Daija from BRIDGE join host Matthew Schwartz to talk about where DEI currently stands throughout the marketing industry, what role CMOs and marketers need to play in driving real change, and why the time for philosophizing about DEI is long past its expiration date.

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Brand Safety Is Job One for The Guardian

Champions of Growth Podcast May 31, 2023

Luis Romero, SVP of Advertising for North America at The Guardian U.S., joins host Matthew Schwartz, to talk about a recent deal which will enable advertisers an unfiltered and fully transparent view of users.

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Is Podcasting the Future of Branded Advertising?

Champions of Growth Podcast May 18, 2023

Bryan Barletta and Tom Webster, cofounders of Sounds Profitable, join host Matthew Schwartz to discuss their recent study that explores the growing opportunities for using podcasts as an advertising vehicle, the state of industry standards for podcasting, and why it’s a good idea for companies to develop their own podcasts as the business rapidly matures.

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Every Company Is a Media Company

Champions of Growth Podcast May 3, 2023

Saul Colt, founder of the Idea Integration Co., a Toronto-based agency specializing in comedic advertising, joins host Matthew Schwartz to talk about his “Laugh, Think, Cry” model, why every company is a media company, and the reason why CMOs and marketers shouldn’t be so quick to poo-poo marketing stunts.

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Less and Less Daylight Between B2C Marketing and B2B Marketing?

Champions of Growth Podcast April 26, 2023

Richard Parkinson, chief brand officer at Prudential Financial, joins host Matthew Schwartz to talk about the company’s “Now What?” advertising campaign, why the brand has overhauled its marketing strategy in the last few years, and how the lines continue to blur between B2C and B2B marketing.

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AB InBev Taps Into New Marketing Strategies

Champions of Growth Podcast April 10, 2023

Marcel Marcondes, global CMO at AB In Bev, joins host Matthew Schwartz to talk about how the beer company is tapping into new markets, why it ceased its exclusive advertising rights to the Super Bowl, and what the “sober curious” movement means for the owner of Budweiser, Stella Artois, and other popular brands.

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How to Pump Up the Volume for Podcast Advertising

Champions of Growth Podcast March 20, 2023

Bryan Barletta, a partner at Sounds Profitable, joins host Matthew Schwartz to discuss why analysts are lowballing the overall value of podcasting, how a downturn in the economy may affect the market, and why the industry has barely scratched the surface when it comes to ad creative.

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The CMO Salary Slope

Champions of Growth Podcast March 7, 2023

Nicole Balsam with Eastward Partners joins host Matthew Schwartz to discuss the results of the research firm's U.S. CMO Market Report released in 2022. Balsam talks about the trendlines in CMO compensation and why the growing pressure on CMOs to bolster their digital capabilities transcends tenure.

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Brand Love: The Heart of the Matter

Champions of Growth Podcast February 21, 2023

Aaron Ahuvia, author and professor of marketing at the University of Michigan-Dearborn, joins host Matthew Schwartz to discuss the contours of brand love and how companies should think about it when it comes to getting their message out and growing their audiences.

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