Champions of Growth Podcast
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Breaking the B2B Sales and Marketing Stalemate
Champions of Growth Podcast November 15, 2022Jeff Lowe and Jenna Pipchuk join Champions of Growth host Matthew Schwartz to discuss the painful but necessary decisions they made to create legitimate change for Smart Technologies' marketing strategy and provide some major takeaways for other B2B brands.
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The Scary Truth About Being a CMO
Champions of Growth Podcast October 26, 2022In a special Halloween-themed episode of Champions of Growth, Jonathan Copulsky, senior lecturer at Northwestern University, and former CMO at Deloitte, discusses what's spooking CMOs these days, why things may be getting worse, and what chief marketers can do to ease their fears.
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What Does the New Normal Look Like for Marketers?
Champions of Growth Podcast October 19, 2022A 2020 study conducted by Known, titled “The Human Condition 2020: Shock to the System,” found that just 13 percent of Americans believe things are going back to what they were like during the ”Before Times.” Ross Martin, president of marketing agency Known, stresses that brands and organization need to buckle up.
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Major Growing Pains for Marketing Procurement
Champions of Growth Podcast October 17, 2022Sherry Ulsh, director of indirect procurement at The Hershey Company, who oversees marketing procurement, provides several takeaways for how brand managers and procurement executives can bolster what can often be a complicated relationship.
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Reversing the Decline in CMO Tenure
Champions of Growth Podcast September 20, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Greg Welch, partner at executive search firm Spencer Stuart and founder of the company’s annual CMO Study, about how to reverse the downward trajectory in CMO tenure.
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Back to Basics for Agency-Client Relations?
Champions of Growth Podcast September 13, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Caroline Reed, founder and CEO of Creed Consulting, about how to improve agency-client relations and stem the growing tide of agency account reviews among brands and organizations of all stripes.
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How Marketers Boost Their Appeal to Gen Z
Champions of Growth Podcast August 25, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mallory Russell, head of global content marketing at Square, about how brands and organizations cater to Gen Z. Russell also shares some key insights about what makes this increasingly influential generation tick.
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Deconstructing the "Fifth Paradigm" of Marketing
Champions of Growth Podcast August 16, 2022In the latest episode of ANA Champions of Growth, Mastercard's Raja Rajamannar discussed the "Fifth Paradigm,” an onslaught of dozens of technologies ranging from robotics to AI that he says will have a dramatic impact on how CMOs and marketers engage with their audiences and cultivate new talent.
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How Agency-Client Relations Can Spur Diversity, Equity, and Inclusion
Champions of Growth Podcast July 15, 2022While some brands recognize that they need to change their marketing strategies to cater to profound changes in demographics, identities, and communities, Laura Korchinski at Visual Latina says that other companies continue to traffic in stereotypes and fail to acknowledge that no culture is a monolith.
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How Do Marketers Get a Better Grip on Martech?
Champions of Growth Podcast July 7, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Jason Cherok, partner at McKinsey & Co., about how CMOs and marketers can get a better handle on martech and provide more adequate returns for the C-suite.
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How Do Marketers Express Digital Empathy?
Champions of Growth Podcast June 10, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Brian Solis, VP-global innovation evangelist at Salesforce, about digital empathy, or how online marketing and advertising connect to the person behind the data.
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How Marketers Bolster Their Brand Safety Efforts
Champions of Growth Podcast May 16, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mary Engle, EVP of Policy at BBB National Programs, about how CMOs enhance their brand safety efforts.
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How Marketers Sharpen Their Account-Based Marketing Efforts
Champions of Growth Podcast May 3, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Danny Nail, director of global ABM and Center of Excellence Leader at Salesforce, and Gemma Davies, head of global ABM and executive engagement at ServiceNow, about how CMOs sharpen their account-based marketing (ABM) strategies.
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How Brands Enhance Their Sustainability Efforts
Champions of Growth Podcast April 19, 2022In the latest episode of Champions of Growth, Procter & Gamble's Virginie Helias speaks with host Matthew Schwartz about how brands and organizations can enhance their sustainability efforts and develop a corporate framework, so environmentalism is built into the organization and not bolted on.
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How Marketers Turn the Page on Content Marketing
Champions of Growth Podcast April 11, 2022In the latest episode of Champions of Growth, host Matthew Schwartz is joined by Mathew Sweezey, director of market strategy at salesforce and partner in the salesforce futures lab, about how CMOs bolster their content marketing efforts and whether having a media-company mindset is the ultimate solution.
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How CMOs Can Play More of a Leadership Role
Champions of Growth Podcast March 22, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Matthew Lieberman, CMO of PwC U.S. and Mexico, about how CMOs can reverse the decline in CMO tenure, take on more of a leadership role throughout the enterprise, and learn to become businesspeople first and marketers second.
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Diversity, Equity, and Inclusion in the Marketing Industry
Champions of Growth Podcast March 10, 2022In the latest episode of ANA Champions of Growth, learn how CMOs and brand managers create a strategic framework for Diversity, Equity, and Inclusion (DEI) and develop a keener sense of belonging throughout the enterprise.
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Building a Case for B2B Branding
Champions of Growth Podcast February 24, 2022In this episode of Champions of Growth, host Matthew Schwartz is joined by Google's Doug Novack and Peter Dewey with BCG to talk about how B2B firms can enhance their branding efforts, create more of an integrated approach to customer engagement, and drive better marketing outcomes.
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What Is a Brands for Humans Marketing Strategy?
Champions of Growth Podcast February 16, 2022In our latest episode, host Matthew Schwartz talks with Dean Aragon, CEO and Vice-Chairman of Shell Brands International AG, about how CMOs can start to build a brands-for-humans strategy and why doing so could spell bigger marketing budgets.
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Using Comedy in Marketing and Advertising
Champions of Growth Podcast January 19, 2022Matthew Schwartz, host of ANA Champions of Growth podcast, talks to Jenna Lebel, CMO at Liberty Mutual Insurance, and Steve Cody, founder of PR and marketing agency Peppercomm (and a stand-up comedian) about using comedy in marketing and advertising and why finding the funny can be serious business.
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