B2 Awards

Caterpillar’s New Approach to Trade Shows
B2 Awards May 29, 2019
At the bauma China trade show, Caterpillar’s challenge was to create an immersive experience in an exhibit space that was 50 percent smaller than at previous shows.
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Cisco Uses Machine Learning to Create Customers for Life
B2 Awards May 29, 2019
Cisco also transformed its entire culture to be data centric and digital first — dedicated to giving customers a fully connected customer experience with the goal of creating customers for life.
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Cognizant Brand Campaign
B2 Awards May 29, 2019
As one of the world’s leading professional services companies, Cognizant specializes in transforming the business, operation, and technology models of large global enterprises.
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Content Cantina
B2 Awards May 29, 2019
IBM built thought leadership inside and outside the walls of IBM for its content discipline and used the videos to have its practitioners embark on their journey to making the best content possible.
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Conversation Reset
B2 Awards May 29, 2019
Smartsheet knew at an early stage that it was not enough to be account-centric. If the company were to execute a successful program for Smartsheet, it was going to have to rethink who they were talking to and how they were talking to them.
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Davos World Economic Forum
B2 Awards May 29, 2019
Accenture made a splash at the World Economic Forum by broadcasting live from a content studio located in the main hotel lobby.
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Democratizing Account-Based Marketing
B2 Awards May 29, 2019
SAP wanted an effective and efficient way to bring account-based marketing to as many clients and prospects as possible. With the help of MomentumABM, it created an account-ready sales and marketing asset delivery platform.
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Dentsply Sirona Restorative: Portrait IPN Build Pride Campaign
B2 Awards May 29, 2019
Dentsply Sirona created a campaign to convince dentists of the importance of the higher quality that its dentures delivered.
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Domino
B2 Awards May 29, 2019
IBM cultivated a robust user community to stem slipping sales for its Domino product.
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EmblemHealth “We Believe Health Care” Campaign
B2 Awards May 29, 2019
To convey a new brand message, EmblemHealth created a campaign that spoke both to consumer suppliers and EmblemHealth employees with an inclusive message: “Health care for all of us.”
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Engaging Partners to Engage Leads
B2 Awards May 29, 2019
Educational Testing Service (ETS) delivered significant growth by providing its partners with materials to market the brand and a tool to follow up with leads.
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Equipment Depot — Accelerating Growth
B2 Awards May 29, 2019
Equipment Depot described how it capitalized on a host of tactics, including search engine marketing and email marketing to increase its website traffic by 33 percent and its conversion rate by 67 percent.
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EyeFolio Sales App
B2 Awards May 29, 2019
Essilor International, the world’s largest manufacturer of optical lenses, created an app to influence and align consumer messaging in optometrists’ offices.
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From Yellow Pages to Yell.com
B2 Awards May 29, 2019
Yell earned recognition for its publication of Yellow Pages — the iconic printed directory of business listings. Upon ceasing publication, it successfully transitioned to Yell.com, which is now the U.K.’s No. 1 online business directory.
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Goldman Sachs Thought Leadership Strategy
B2 Awards May 29, 2019
Goldman Sachs shared its strategy for creating and disseminating thought leadership.
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Google Advertising Portfolio Rebrand
B2 Awards May 29, 2019
Google described its efforts to rename and restyle its internet advertising brands, the language of which had come to reflect outdated technology and techniques.
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Grain Bin Safety Week 2019
B2 Awards May 29, 2019
To combat deaths by grain entrapment in the agricultural industry, Nationwide led a campaign to raise awareness as well as money to supply fire departments with rescue tubes.
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Greetings from the Blockchain
B2 Awards May 29, 2019
TD Ameritrade’s ad is a first of its kind in many ways. It’s the first permanent media placement, the first ad designed and executed using cryptocurrency transactions, and the first use of the blockchain as a media platform.
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GroundTruth Drives 129,000 Visits for No Kid Hungry with Location Marketing
B2 Awards May 29, 2019
GroundTruth was able to successfully drive diners into the four participating restaurants and support the “Dine Out” initiative, helping kids receive meals when they otherwise would be without.
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High-Impact Direct Mail Program Yields 4.6% Conversion Rate on VIP Prospects
B2 Awards May 29, 2019
The NAFEM Show, a trade show for foodservice professionals hosted every other year, developed a direct mail program that increased VIP operator attendance and improved the show’s value for exhibitors.
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