The Found Money of State Commercial Production Incentives

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Many states now offer production incentives for advertisers willing to shoot their commercials in that state. These incentives are offered by the states to create jobs and attract investment. Almost the entire film and television industries take advantage of these incentives and many large advertisers are now participating as well. These savings can be achieved without sacrificing quality and can be quite attractive, usually ranging from 15% to 30% of production costs. This session will cover what these incentives are and why advertisers should participate. Also, we'll discuss the perspective from some in the production community that production incentives belong to the production house or even the agency, rather than the advertiser.