Nonprofit Marketing: Resources

The management consultancy Rios Partners identified six traits of innovative cultures.

Giving USA is an annual report on philanthropy in the U.S. that has been issued since 1955. The latest edition of the report sheds valuable light on recent changes in donor behavior in the country.

Amanda Wasson of the RKD Group, a nonprofit consultancy, cited data that highlights the importance of cultivating trust with donors and went on to identify numerous steps that nonprofits can take to promote trust.

As religious charitable organizations deal with a decline in giving levels, rising costs, and other challenges, they are diversifying their income streams, expanding into digital channels, and focusing on different donors to continue their vital services.

Through its City Ratings program, the nonprofit PeopleForBikes seeks to make biking safer and more accessible to people across the U.S.

Baltimore-based nonprofit Helping Up Mission shared its process for developing a campaign that raised awareness about its services, elevated the brand, and got help to people who needed it, even when they were hard to reach.

One Hundred Black Men of New York created an OOH campaign illustrating how the organization opens doors for African Americans in New York.

In this webinar, speakers spotlighted the mid-level program at Helen Keller Intl, where mining the patterns in their donors’ giving behavior resulted in the expansion of $1,000+ gifts.

Retention of fundraising talent is a big problem for many nonprofits, but the situation is far from hopeless. Through everything from career development programs to involving staff more deeply in the organization's mission, some nonprofits are successfully attracting and retaining fundraisers, and creating an organizational culture that motivates them to stay.

Nonprofit organizations must comply with patchwork state data privacy laws and adapt their fundraising strategies for a privacy-first world. Experts share how to navigate this increasingly complex legal landscape.

No to Violence Against Women (NTVAW) collaborated with women’s magazine, Laisha, to drive awareness of its gender-based violence helpline.

In this webinar, learn about the best practices and principles when outreaching to donors and using third-party agencies to help you gain support. Also hear about recent ethics concerns such as using AI for fundraising and marketing.

Beyond Profit host Ken Beaulieu provides five tips for how brands can initiate and maximize nonprofit partnerships that ensure their purpose feels authentic and meaningful to consumers.

MissionWired and its client the nonprofit Project HOPE gave an overview of how fellow nonprofits can benefit from influencer marketing.

This session explored the trajectory of midlevel philanthropy, spotlighted opportunities and challenges, and offered concrete strategic and tactical suggestions for success. In addition, Mark Rovner of Sea Change Strategies shared trends and findings based on a decade of research.

DAV and Direct Donor TV explored the opportunities and challenges of using connected TV (CTV) as a medium for nonprofit fundraising campaigns.

sparks & honey's Future of Giving report pinpoints five key cultural trends disrupting the Future of Giving, including the rise of youth giving.

How can my brand effectively market to the veteran community?

BDI CEO and President Michael “MT” Tomlinson shares important insights in this SWOT analysis on what nonprofits should expect in philanthropy.

On the Beyond Profit podcast, Michael McKnight, president and CEO at United Way BC, explained why shifting donation habits, especially among young people, have put nonprofits in a position where they must enlist business partners to fulfill their mission.