Future of Retail

Until recently, the highly complex and heavily regulated beverage alcohol category has struggled to keep pace relative to other food and beverage categories. That dynamic is changing quickly. Recent developments in technology, a renewed interest among fast-digitizing retailers, and the profound impacts of the current crisis have led alcohol industry executives to reconsider their e-commerce strategy and invest more in the channel. Bourcard Nesin, an analyst with Rabobank that advises beverage companies on their digital strategy, will walk through the unusual challenges facing the alcohol category as sales move online, map out the digital landscape and review strategies for the most important e-commerce channels. Additionally, Bourcard will share how other industries can use these key learnings across categories and online retailers.

Elizabeth Bleser, senior vice president of integrated media at Blue Chip, and Brandon Nolte, associate director of biddable media at Blue Chip, provided quick-turn solutions for brands to get their retailer e-commerce business up and running, along with guidance for a long-term retailer e-commerce strategy.

The 2020 report on the future of retail marketing brings together expert perspectives, key stats, and illustrative case studies to give forward-thinking marketers the information they need to prepare for what’s next.

In this webinar, learn about the La-Z-Boy 3D suite, which contains both augmented reality (AR) and virtual reality (VR) experiences that allows customers myriad ways to see La-Z-Boy products and experience their space.

Technology can enhance the shopping and buying experience, creating a win-win-win environment for retailers, brands, and consumers.

SHOWFIELDS described how it is using experiences to reinvent retail.

By generating a creative Back-to-School Trivia campaign that utilized fun ’90s-themed images, graphics, and trivia questions, Stage Stores drove engagement for its mobile marketing program and successfully connected with consumers through nostalgia.

To be sure, customizing CPG products is in the nascent stage. However, considering the pace of change in the marketplace — and consumers’ growing penchant for personalized items — brands ignore the trend at their own peril.

Experts explored how marketers and media buyers are using Amazon for digital advertising, covering both opportunities and challenges.

LG discussed its learnings and best practices on building a compelling brand showcase on Amazon that highlights the full brand portfolio.

WD Partners shared the latest data from its annual study coupled with the trends, successes, and failures shaping the future of retail.

Bareburger identified five ways that retailers and restaurants can maintain their marketing edge.

Michelle Greenwald, CEO at and founder of Inventours, shared best practices for innovating in retail.