The Future of Martech
Marketing Technology (martech) refers to any piece of technology a marketer uses to automate or streamline processes, collect and analyze data, or provide various means of reaching and engaging with existing or potential customers. The full suite of these interconnected tools a company leverages to achieve marketing goals and objectives is known as the martech stack.
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The Martech Ecosystem: What You Need to Know Right Now
Event Recaps August 17, 2021The landscape of marketing technology solutions is vast and rapidly expanding. In fact, the martech ecosystem has grown to feature over 8,000 entities and marketers that are increasingly dependent on these technologies to deliver value to their customers.
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How to Prepare for the Changing Nature of Data
Partner Content June 8, 2021Amid seismic shifts in the digital landscape, one question consistently arises: What can brands and advertisers do to adapt? One major part of the answer is first-party data, which is expected to play an outsized role as cookies fade, privacy rules ramp up, and consumers continue to demand more privacy and better customer experiences. Strong first-party data strategies look different for each organization, but here are seven tips every marketer should consider.
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Infographic: The Future of MarTech
Research Infographics April 20, 2021An infographic on martech stacks from ANA Marketing Futures.
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The Future of MarTech
Research Reports April 20, 2021Learn the ins and outs of marketing technology (martech) in this report from ANA Marketing Futures.
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Building the Data and Analytics Organization of the Future
Event Recaps April 13, 2021Michael Harrison, managing partner of Winterberry Group, provided a framework to evaluate and implement the people, process, and technology needed to create an in-house or blended capability.
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Martech Procurement Resources for Your Legal and Procurement Teams
Webinar Rewinds February 16, 2021Marketing technology has been identified as an essential component of helping marketers manage business transformation. In this webinar, learn about new tools that can help secure substantially better value out of your martech investment, drive growth, and eliminate waste.
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Martech Procurement Resources for Marketers and Procurement Specialists
Webinar Rewinds January 21, 2021In this webinar, learn how a new suite of legal tools can help marketers secure substantially better value out of your martech investment, drive growth, and eliminate waste.
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The State of the ABM Tech Stack
Tools November 15, 2020Demandbase and Demand Metric recently completed research to illuminate the marketing technology stack challenges B2B firms face as they execute Account-Based Marketing (ABM) strategy.
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Why Martech Investments Fall Short
B2B May 27, 2020B2B marketers continue to struggle with making the most of their growing marketing technology stack. A major part of the problem: Too many companies rely on individual technology purchases rather than foster an integrated approach.
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MarTech Adoption Benchmark Report
Tools February 1, 2020MRP and Demand Metric partnered to field research to find out how these personas adopt martech differently and how their posture toward martech adoption impacts their ROI.
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