Chatbots

Learn how brands can use AI for personalized shopping experiences, predictive customer service, and even emotion recognition to tailor interactions.

While the cost savings and marketing efficiencies chatbots offer are real, they come with potentially severe and growing risks, ranging from copyright infringement to misinformation. Whether marketers deploy generative AI chatbots for advertising campaigns or to improve workflow in-house, they need to understand the legal and ethical sand traps and proceed with a plan.

Indian coffee brand Bru promoted gender equality in marriages through a series of short-form OTT videos and the innovative use of a chatbot on WhatsApp.

If your team has been looking for a way to use AI more to support creative strategy, ChatGPT may actually be helpful for you. While it may seem counterintuitive to have an AI chatbot enhance creativity, the technology can help gather data, research, use the dialogue to plan campaigns and meetings, headlines, key words, copy, and images.

Across all industries, most successful companies now rely on artificial intelligence (AI) to streamline their operations. For example, the automation of business processes has enabled companies to perform more tasks in less time, resulting in lower labor costs, increased output, and higher profit margins. At the same time, machine learning and AI-driven analytics have made it possible for organizations to make more informed and effective marketing decisions based on high-level insights pulled from data.

Pepsi created a social e-commerce platform, leveraging chatbot technology, to drive sales and connect with its customers during the pandemic.

Artificial Intelligence (AI) is on its way to becoming inextricably linked to the technology that powers marketing platforms, systems, and decision-making. This report lays out what marketers need to know about its current applications and anticipated effects on the industry.

The Amelia Island Convention and Visitors Bureau attracted tourists to its destination using an AR ad and a chatbot.

Industry leaders discussed the opportunities offered by artificial intelligence, virtual reality, and augmented reality, and how best to approach the legal issues posed by the technology.

Frustration with corporate call centers is one of the biggest consumer laments. Brands are responding by implementing chatbots that are increasingly conversant — freeing up live customer service agents to focus on providing more value to the customer in real time.

Futures Forward, a series presented by ANA Marketing Futures and R3, explores the now, new, and next in the world of artificial intelligence to help marketers prepare for tomorrow.

With the new Ask Troy platform, Troy-Bilt provides simple answers to consumers’ questions in the yard.

ANA’s Ask the Expert research service answers the question, “How can marketers capitalize on emerging AI technologies to help build their brands and enhance their campaigns?”

Honda shared the steps that it took to create its Facebook Messenger Shopping Bot and the strategy and execution behind it.

This Insight Brief discusses the rise of artificial intelligence in the marketing landscape and includes case studies from Eloquii and Stein IAS as well as insightful Q&As from industry experts.