Business-to-Business (B2B)

Twogether leveraged “The Tech Marketing Podcast” to build strong relationships with key decision-makers in the B2B tech industry, significantly boosting engagement and revenue.

Stein IAS revolutionized B2B marketing with the creation of the first Global Most Valuable B2B Brands Index, providing compelling data to support increased brand investment.

Representatives from Deloitte, Stein IAS, and Brand Finance identify the most valuable B2B brands of 2024.

Realm B2B’s latest report is an in-depth look into how AI is reshaping the B2B marketing landscape, highlighting the transformative role AI is now having across various marketing functions.

Latinos represent ~50% of the total trade-related workforce and ~30% of all US contractors. In this session, speakers discussed how to tap into the immense potential of the Latino market in B2B sectors through a unique case study presented by Owens Corning and Black/Brown.

Representatives from Deloitte, Brand Finance, and Stein IAS took a deep dive into the findings from the second annual Global Most Valuable B2B Brands Index, providing valuable insights that will assist B2B marketers in asking the C-suite for more budget.

Digital transformation and our “up & down" economy have made B2B brand leadership even more complex. The heightened emphasis on customer experience, changing data needs and regulations, rapidly emerging technologies, and “back to business” performance demands have turned up the heat. A panel of experts talked about what’s hot and how B2B brand marketers can find ways to be cool under pressure.

How does the B2B sector approach email marketing, and how best is it handled?

At a February 2024 1-Day Conference, the ANA convened a panel of industry leaders and veterans from IBM, Lexmark, and Cantor Fitzgerald who shared recommendations with their fellow B2B marketers.

Marketing leaders from SAS, S&P Global, and LinkedIn came together to discuss key issues related to B2B marketing, including ways that marketers can affect change in their organization, how to determine the right brand-to-demand ratio, and the KPIs they favor most.

At a February 2024 1-Day Conference, the ANA convened a panel of industry veterans from U.S. Bank, Verizon, and 6sense to share recommendations with fellow B2B marketers.

At a February 2024 ANA 1-Day conference, LinkedIn shared three recommendations for organizations looking to excel in the B2B space.

How are B2B brands highlighting their employees?

How are B2B brands connecting to small businesses?

How are B2B marketers leveraging data and analytics in their marketing efforts?

How can B2B brands leverage brand purpose?

How are marketing technology (martech) solutions handled in B2B organizations?

How are B2B brands achieving digital transformation?

What are best practices for B2B marketers getting into content marketing?

How can I create an effective B2B customer experience?