How PepsiCo Leans into Culture with Creators | Conference Session Videos | Event Video | All MKC Content | ANA

How PepsiCo Leans into Culture with Creators

Christina Westley, Head of Influencer Marketing, PepsiCo, and Jennifer Quigley-Jones, CEO, Digital Voices, provided insights into their strategy to partner with creators across multiple verticals to drive Gen Z brand love.