These In-House Awards Are Actually Hilarious | Pulse | Industry Insights | All MKC Content | ANA

These In-House Awards Are Actually Hilarious

It’s not everyday that you get a good laugh out of an ad. At least, for me, it’s not. There’s a fine line between an ad being truly funny and hitting on something honest – and it just feeling cheesy and awkward. When the joke is really off, the audience can feel completely confused and/or disconnected.