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AI for Marketing Strategy: Unleashing Creativity and Efficiency

In today's fast-paced marketing landscape, artificial intelligence (AI) is no longer just a buzzword — it's a powerful tool that can revolutionize your marketing strategies. Many marketers only utilize AI for more downstream marketing work like content creation and data analysis. While this can and should be used for this work, there are numerous opportunities further upstream that marketers are not utilizing AI to its fullest.