How Marketers Bolster Engagement with the LGBTQ+ Community | Champions of Growth Podcast | Podcasts | All MKC Content | ANA

How Marketers Bolster Engagement with the LGBTQ+ Community

June marks “Pride Month,” which celebrates the LGBTQ+ community and provides an opportunity for brands to boost engagement with gay and trans people. However, Todd Sears, CEO of Out Leadership, says it’s crucial that marketers go beyond “Pride Month” and engage the community for the long term rather than a moment in time.