Forecasting the Future, with Sheri Bachstein, CEO of the Weather Company | Marketing Futures Podcast | Podcasts | All MKC Content | ANA

Forecasting the Future, with Sheri Bachstein, CEO of the Weather Company

Grab your raincoat, because on today’s pod, we welcome Sheri Bachstein, CEO of the Weather Company, and General Manager of IBM Watson. Sheri explained the concept of “Selfless Innovation,” gave tips on how brands can connect to their purpose, and shared stories from her time as a storm chaser.