Seasonal Marketing 101: Halloween Edition | Leading Edge | Industry Insights | All MKC Content | ANA

Seasonal Marketing 101: Halloween Edition

Every year, trick-or-treaters in the U.S. go door-to-door to collect a variety of candy as part of a family-fun tradition. For many food and beverage brands, this holiday is a critical time to boost sales and brand awareness, and can even be one of the most important times of the year to capturing consumer and media attention across the country.