Rewriting News Media’s Journey Forward | Leading Edge | Industry Insights | All MKC Content | ANA

Rewriting News Media’s Journey Forward

Over the past few years, publishers have been on a roller coaster, navigating steep drops in revenue, sudden turns in ad demand, and a seemingly endless climb to capture the elusive attention of digital audiences. While headlines have painted a grim picture, suggesting that news as we know it is on the brink, the real story is much more complex — and, in some ways, surprisingly hopeful.