Marketing Lit the Fire of Consumerism: Now We Must Do the Same for Sustainability | Leading Edge | Industry Insights | All MKC Content | ANA

Marketing Lit the Fire of Consumerism: Now We Must Do the Same for Sustainability

As humanity is poised to overshoot the earth’s replenishable resources for 2024 by August first, marketers must rally around sustainability as they have consumerism in the past.