How Brands Can Work with Creators to Capture Seasonal Moments

By Mobbie Nazir     December 6, 2023    

Seasonality is a cluttered space for brands. We often see the same messages rolling out on loop, with brands following category conventions and packaging up old messages in a fancy new ad. So, it’s little surprise that partnering with influencers in the battle for cut-through is gaining traction; it’s an effective way to tap into the unique traits that have made creators popular with their specific audience. Influencers' opinions carry credibility, and their audience trusts them.