The Top Marketing Predictions for 2024 | Pulse | Industry Insights | All MKC Content | ANA

The Top Marketing Predictions for 2024

2024 will be a year of disruption, transformation, and change. From the continued rise of AI to the growing importance of first-party data, it’s safe to say nothing will stay as it is now. Marketers will continue to prioritize finding ways to enhance segmentation and personalization — how they will do that, however, will change as regulations, tech advancements, as well as labor and partnerships adjust to evolving needs.