How Consumers Really Feel About Ads in Games | Pulse | Industry Insights | All MKC Content | ANA

How Consumers Really Feel About Ads in Games

DISQO shared insights from a survey of over 28,000 consumers concerning how often they play video games, device preferences, and receptivity to in-game advertising. The study also dispelled demographics myths about gamers and provided recommendations to marketers trying to engage this increasingly diverse cohort.