Why Can’t We Connect with People as Strongly as We Do with Our Devices? | Leading Edge | Industry Insights | All MKC Content | ANA

Why Can’t We Connect with People as Strongly as We Do with Our Devices?

Since the end of the pandemic, there has been a seismic shift toward living in the moment and not experiencing everything through a screen. As we were all forced to stay in our homes and not engage in normal in-person meetings, we all longed for the day that we could see each other again. So were brands and agencies, who spent the time alone from customer interaction retooling their industries to become fully digital.