Proactive Steps Marketers Can Take to Mitigate Recessionary Impacts on Their Brand | Leading Edge | Industry Insights | All MKC Content | ANA

Proactive Steps Marketers Can Take to Mitigate Recessionary Impacts on Their Brand

Marketing teams around the world are thinking long and hard about the ‘R’ word. From New York to London, it’s hard to avoid stories that predict an upcoming recession. This report from the World Bank warning that the risk of a global recession in 2023 continues to rise is just one recent example.