Search Marketing Knowledge Center

Mastering the Marketing Brief: A Practical Guide to Campaign Development

Event Recaps November 7, 2024

A hands-on examination of the marketing briefing process using a real-world case study, demonstrating how to structure campaign objectives, define target audiences, and develop integrated marketing strategies.

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Do Fast-Food Brands Need to Flip the Script?

Trends and Technology August 23, 2024

With consumers dining out less frequently due to prolonged inflation, fast-food chains find themselves at a crossroads. Brands that can successfully blend competitive pricing, technological innovation, and a comprehensive approach to defining value stand the best chance of thriving in a competitive business environment.

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How to Foster Brand Love During Economic Uncertainty

Knowledge Partners July 17, 2024

Coming off a global pandemic and moving into historically high inflation and a possible global recession, with market highs in between, consumers are feeling the pressure. And with prices rising across the supply chain, brands too are feeling the pinch as wallets tighten while consumer expectations rise simultaneously.

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Six Lessons in Purposeful Marketing from 2023

POVs December 10, 2023

Beyond Profit Podcast host Ken Beaulieu selected his six key takeaways from more than two dozen conversations on brand purpose throughout 2023 and is sharing them to make all of us wiser.

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Why Aren’t More Marketers Growth Hacking?

POVs July 12, 2023

Marketing Futures podcast host Mike Berberich explains exactly what growth hacking is, how it works, and how any marketer can implement it into their overall marketing mix to drive growth.

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Surviving Inflation

Knowledge Partners June 14, 2023

This white paper from Ekimetrics looks back at the major disruptions and changes that inflation is causing in order to use data science to strengthen pricing power and promotional strategy.

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Recession-Proofing Strategies for Creative Production

Webinar Rewinds April 6, 2023

In this webinar, learn about strategies to “recession-proof” your creative productions, including uncovering efficiencies within your content creation ecosystem, right-sizing agency staffing plans, mitigating asset waste, and more.

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Thriving in a Challenging Economy

Knowledge Partners March 22, 2023

Al Collins and Eric Feige of VShift explain why now is the time for businesses to streamline and focus – while also investing in people, processes and technology.

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Planning in a Time of Turmoil

Knowledge Partners March 2, 2023

When you’re a strategic planner, how do you “plan” when the world keeps shifting and a new disaster lurks around every corner?

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Q&A: How to Develop Recession-Proof Marketing

Knowledge Partners January 26, 2023

ANA CEO Bob Liodice offers four ways that marketers can recession-proof their marketing strategies, along with other insights to help them prepare for challenging economic times.

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Remaining 'On Air' in Times of Economic Uncertainty

Partner Content October 27, 2022

In times of economic uncertainty, advertising strategies, naturally, adapt to different sets of market dynamics. But rather than pull back on ad spend, it's critical that brands maintain a share of voice and drive short- and long-term outcomes across platforms and screens.

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Proactive Steps Marketers Can Take to Mitigate Recessionary Impacts on Their Brand

Leading Edge October 7, 2022

Marketing teams around the world are thinking long and hard about the ‘R’ word. From New York to London, it’s hard to avoid stories that predict an upcoming recession. This report from the World Bank warning that the risk of a global recession in 2023 continues to rise is just one recent example.

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Leveraging Data and Analytics to Plan for Economic Uncertainty

Event Recaps October 4, 2022

Senior director of commercial success at Analytic Partners, Joshua Bayne, explored how to confidently speed up decision making to help your business thrive in today's quickly changing world.

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Marketers Pack Up for the (Perpetual) Holiday Season

Trends and Technology September 30, 2022

Christmas in July? Not quite. But the shopping season, previously relegated to the last several weeks of the year, is now in perpetual motion due to online shopping. What's more, amid a creaky economy and the potential for a recession later this year, consumers are gathering up their gifts earlier than ever.

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Navigating Media Investments in a Fast-Paced World

Leading Edge September 21, 2022

Advertising hangs in a delicate ecosystem, and recently, it’s at the mercy of environmental shifts beyond its control. The call for more trust, privacy, and transparency has led to the impending sunset of third-party cookies. Technology proliferation and increasingly complex digital landscapes has contributed to leaky media budgets and confusion about where media dollars are really going. Unlocking the right data around existing media spend can help restore balance between value, ROI, and spend transparency.

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Consumer Spending Is Shifting — Here’s How to Adapt

Leading Edge September 15, 2022

Economists and accountants might be undecided about whether we’re in a slowdown, a temporary downturn or a full-blown recession, but consumers are sure of one thing: They’re ready to see the world again. After two-plus years of being grounded during the pandemic, consumers are voting with their credit cards and ready to spend. On certain things, that is.

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5 Reasons to Pause Before Cutting Marketing Spend in a Downturn

Leading Edge September 8, 2022

It is common practice for marketers and business leaders to slash marketing spend during a recession. With customer spending and revenue likely to dip, organizations rush to cut expenses to preserve margins. Marketing is often the first budget to tighten, something many organizations will consider if a recession strikes in the coming months.

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How to Make Your Media Spend Work Harder in a Down Market

Leading Edge September 6, 2022

There is solid research that tells advertisers to spend during a recession. Whether advertisers can take that advice or not, one thing is for certain, if we are entering a down market, there will be extra scrutiny on every media dollar spent.

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