As TV’s Ecosystem Complexity Increases, It’s OK to Demand Simplicity
Without a doubt, the media marketplace has fragmented, platform choice has skyrocketed, viewing hours have soared, and the capabilities that underpin today’s TV advertising ecosystem have never been more robust. And yet, advertisers’ goals and needs remain fundamentally the same. They want to build awareness among the right audiences for their brands, and they want that awareness to translate into sales.
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