Heroes at Zero: How Marketers Can Help Companies Reach Their Net Zero Sustainability Targets | Pulse | Industry Insights | All MKC Content | ANA

Heroes at Zero: How Marketers Can Help Companies Reach Their Net Zero Sustainability Targets

Net0 defines net zero emissions as “the balance between the greenhouse gases that have been emitted and the offsets that have brought those emissions to zero. Zero carbon is when no GHGs were emitted to begin with. Successful carbon reduction strategies include lower emissions targets every year until zero emissions are achieved.