QR Codes: Are They Back for Real This Time? | Pulse | Industry Insights | All MKC Content | ANA

QR Codes: Are They Back for Real This Time?

QR Codes are an extension of the barcode, and were first introduced as a way for manufacturers to scan larger amounts of data quickly. By 2011, retailers and trade shows were able to take advantage of smartphone technology to utilize QR codes in their inventories, badging, and check-ins — and slowly there emerged consumer usage in the form of online offers.