Google Topics API Is a Step in the Right Direction for Privacy, But Still Lacks Granularity | Leading Edge | Industry Insights | All MKC Content | ANA

Google Topics API Is a Step in the Right Direction for Privacy, But Still Lacks Granularity

As 2022 continues to fly by, third-party cookies rapidly approach their demise. There are many unanswered questions about the logistics of Google Topics API, but admittedly, Topics is a privacy-safe step forward. Agencies that drag their feet to find a new solution are only hindering their brand clients’ success.