ANA 2021 Marketing Word of the Year: Diversity

December 6, 2021    

Since 2014, the ANA has surveyed its members to identify the marketing word of the year. The 2021 winner Is "Diversity."

As in years past, the ANA staff identifies a list of finalists and then asks members to cast their votes to determine the winner. This year, 205 ANA members participated. In response to the question that asked, "Why did you vote for 'Diversity' as the ANA 2021 marketing word of the year?" representative responses were:

• "I believe the industry finally took notice of the present inequities and, collectively, across the entire ecosystem, are changing the way they hire, source, partner, and invest."
• "This year we all had to consider whether our teams, our agencies, and content reflected our diverse culture and customers."
• "Diversity affects/touches everything."

This year's voting wasn't even close as diversity was the top vote-getter by a wide margin.

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See the press release here.

See perspective from industry leaders on "diversity" being the ANA 2021 Marketing Word of the Year.

• Alexandra Morehouse, Executive Vice President and Chief Marketing Officer at Banner Health
• Kevin Miller, Chief Marketing Officer of The Fresh Market
• Natasha Miller Williams, Vice President, Head of Diversity, Equity and Inclusion at Ferrara

Source

"ANA 2021 Marketing Word of the Year: Diversity." ANA, 2021.