Innovative Direct Mail Marketing: USPS Strategies for Success and Future Outlook | Event Recaps | All MKC Content | ANA

Innovative Direct Mail Marketing: USPS Strategies for Success and Future Outlook

During a session at an October 2024 ANA Data and Direct Marketing conference, Steve Monteith, chief customer and marketing officer at USPS, discussed the current trends in direct mail marketing that have influenced the media landscape.