Sustainability 2.0: The Future of "Green" Claims | Event Recaps | All MKC Content | ANA

Sustainability 2.0: The Future of "Green" Claims

Sustainability should be the top of mind for every marketer, not just to do the right thing, but to appeal to consumers who rather support brands that are environmentally aware and seeking to make a difference. During the pandemic, consumer behavior changed in that many wanted to support businesses that prioritize sustainability.