Juniper Networks Sponsors an F1 Team to Influence ITDMs to “Demand More” | B2 Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

Juniper Networks Sponsors an F1 Team to Influence ITDMs to “Demand More”

The Juniper Networks “Demand More” campaign leveraged a pivot to a bold, brand-first media approach, encompassing the company’s first forays into sports sponsorship and TV advertising. Having the courage to divert demand media spend paid off big time, as both brand and demand metrics went through the roof.