2024 CMO’s Guide: A Compendium of Cases from Brands Driving Business Growth and Innovation with Generative AI
Four additional cases studies from SAS, Progressive, MARS and ETS have been added to the Global CMO Growth Council's 2024 Generative AI Compendium. CMOs and other thought leaders have graciously shared examples of how leading brands across many industries are successfully implementing Generative AI into their marketing strategy. By making these insights and examples available in this compendium, we hope to inspire you to explore and embrace the possibilities of Generative AI in your marketing.
Click the DOWNLOAD NOW button for the full compendium.
Source
"2024 CMO’s Guide: A Compendium of Cases from Brands Driving Business Growth and Innovation with Generative AI." ANA, 2024.
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