Research Studies
-
CMO Trend Brief: Direct-to-Consumer, 2019 Edition
Research Reports October 22, 2019This quick read sums up the must-know aspects of direct-to-consumer marketing, so leaders in the industry can get ahead of the curve on this growing trend.
view -
Direct-to-Consumer Infographic, 2019 Edition
Research Infographics October 22, 2019Brands old and new are participating in the direct-to-consumer model, and this graphic depicts essential stats as well as tips for getting started in this space.
view -
Artificial Intelligence Infographic, 2019 Edition
Research Infographics October 9, 2019Get smart on the ways brands are leveraging Artificial Intelligence and understand the effect this trend is having on the marketing industry.
view -
Artificial Intelligence Report, 2019 Edition
Research Reports October 9, 2019The 2019 Edition of the ANA Marketing Futures Report on Artificial Intelligence features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.
view -
CMO Trend Brief: Artificial Intelligence, 2019 Edition
Research Reports October 9, 2019This quick read sums up the must-know aspects of Artificial Intelligence for marketing leaders who want to get ahead of the curve on this important trend.
view -
CMO Trend Brief: Virtual Reality, 2019 Edition
Research Reports October 9, 2019This quick read sums up what marketing leaders need to know about virtual reality’s impact on the future of advertising, customer experience, and brand engagement.
view -
Virtual Reality Infographic, 2019 Edition
Research Infographics October 9, 2019Virtual reality technology is becoming more accessible, so get smart on the ways brands are using immersive experiences to engage and delight consumers.
view -
Virtual Reality Report, 2019 Edition
Research Reports October 9, 2019The 2019 Edition of the ANA Marketing Futures Report on the virtual reality features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.
view -
Direct-to-Consumer Report, 2019 Edition
Research Reports October 4, 2019Brands old and new are finding success by implementing the direct-to-consumer model. This report digs into the factors that are propelling this trend into the mainstream.
view -
Issues that Contribute to the Breakdown of Trust in the Advertising Ecosystem
Research Reports September 24, 2019In this survey, ANA's Trust Consortium asked client-side marketers to rate a number of issues on how they contribute to the breakdown of trust.
view -
Media Agency Compensation Practices
Research Reports September 16, 2019Given the rapidly changing digital, social, and programmatic media landscape, the ANA fielded this survey to delve into the topic of media agency compensation practices and the related issues of performance incentives, programmatic compensation/transparency, as well as rebates, discounts, and principal based buying.
view -
CMO Trend Brief: Internet of Things, 2019 Edition
Research Reports September 4, 2019This quick read sums up the must-know aspects of the Internet of Things for marketing leaders who want to get ahead of the curve on this growing trend.
view -
Internet of Things Infographic, 2019 Edition
Research Infographics September 4, 2019Get smart on the ways brands are leveraging the Internet of Things and understand the affect this trend is having on the marketing industry.
view -
Internet of Things Report, 2019 Edition
Research Reports September 4, 2019The 2019 Edition of the ANA Marketing Futures Report on the Internet of Things features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.
view -
U.S. Multicultural Media Forecast 2019
Research Reports August 8, 2019The report was commissioned by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and conducted by PQ Media. The goal was to provide ANA and AIMM members with a comprehensive examination of multicultural media investments by demographics, media platforms, and media buying strategies.
view -
U.S. Multicultural Media Forecast 2019 — Executive Summary
Research Reports August 8, 2019This report was commissioned by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and conducted by PQ Media. The goal was to provide ANA and AIMM members with a comprehensive examination of multicultural media investments by demographics, media platforms, and media buying strategies.
view -
U.S. Multicultural Media Forecast 2019 — Primary and Secondary Sources
Research Reports August 8, 2019PQ Media attempted to identify as many primary and secondary sources as possible related to multicultural media. In this document that accompanies the full U.S. Multicultural Media Forecast 2019 report, PQ Media lists over 40,000 primary and secondary sources.
view -
Managing In-House Agency Creative Content and Legal Concerns
Research Reports July 16, 2019ANA partnered with the Boston Consulting Group and Reed Smith to understand the top concerns in-house agencies have for both creative content development and legal issues.
view -
Chatbots Infographic, 2019 Edition
Research Infographics July 3, 2019Get smart on the ways brands are using chatbots and the affect the technology is having on the marketing industry.
view -
Chatbots Report, 2019 Edition
Research Reports July 3, 2019The 2019 Edition of the ANA Marketing Futures Report on chatbots sheds light on the growing trend featuring research, expert perspectives, and actionable tips for brands experimenting with the technology.
view