Research Studies
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2020 Best Practice Guidelines for Agency Search Consultants
Research Reports August 10, 2020Agency search consultants can provide a valuable service to marketers and agencies by running a well-structured agency review. This guide provides the industry with ten Best Practice Guidelines for agency search consultants, with the goal of creating an environment where all parties are clear about the role of search consultants in the agency search process.
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The Internet of Things Report, 2020 Edition
Research Reports July 14, 2020The 2020 edition of the ANA Marketing Futures Report on the Internet of Things paints a rich picture of the ways this trend is expected to disrupt consumer behavior and how brands are evolving their approach to marketing in order to succeed in our increasingly connected world.
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Growth and Opportunities in Content Marketing
Research Reports July 13, 2020In 2019, the ANA partnered with The Content Council to conduct a study on “Growth and Opportunities in Content Marketing.” The study revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase. The report also projected a 42 percent spending hike two years in the future.
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Direct-to-Consumer Report, 2020 Edition
Research Reports June 16, 2020The 2020 edition of the ANA Marketing Futures Report on the direct-to-consumer model provides a rich picture of the trend’s costs and benefits, as well as perspectives from industry leaders and a case study from a popular travel brand.
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Marketing, Innovation, & Technology 2020 Survey Findings
Research Reports June 10, 2020ANA Marketing Futures partnered with R3 Worldwide to conduct a survey among ANA Members to understand where they are in their innovation journey and what they need to move forward. This report showcases the survey’s findings and highlights the diverse offerings of the Marketing Futures program.
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The Power of Supplier Diversity
Research Reports May 19, 2020A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. This report covers the findings from quantitative and qualitative research conducted by the ANA. The purpose was to gain an understanding of the incidence of supplier diversity programs as well as benefits, challenges, spend, goals, measurement, influence, and more.
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Data Sources for Media: A Buyer’s Guide
Research Reports May 11, 2020A tremendous amount of money is spent on data for media buying decisions, specifically third-party audience data. This paper recommends criteria for advertisers to focus on when evaluating data and provides a checklist to use when considering a new data partner.
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The Future of Retail Report, 2020 Edition
Research Reports May 6, 2020The 2020 report on the future of retail marketing brings together expert perspectives, key stats, and illustrative case studies to give forward-thinking marketers the information they need to prepare for what’s next.
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Blockchain Report, 2020 Edition
Research Reports April 27, 2020The 2020 report on blockchain technology brings together expert perspectives, key stats, and practical use cases to give forward-thinking marketers the information they need to prepare for the future of the industry.
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Voice Marketing Report, 2020 Edition
Research Reports April 20, 2020The 2020 Edition of the ANA Marketing Futures Report on voice marketing explores the ways marketers are thinking about voice search, voice-enabled product development, and virtual assistants, such as Alexa or Siri.
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Creative Messaging Development and Production Given COVID-19
Research Reports April 6, 2020The ANA surveyed our members to understand if/how creative messaging has been developed and how work is getting produced, given the COVID-19 crisis.
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Payment Terms: Current Practices for Marketing Services
Research Reports March 10, 2020ANA initiated research to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend. Results are clear: payment term changes, notably extended terms, are reflective of a broader trend.
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The State of Connected TV Report 2020
Research Reports February 13, 2020ANA and Innovid have partnered on a new study, “The State of Connected TV Report 2020.” Key findings: connected TV significantly extends reach, provides more interactivity, and increases earned time over standard ad experiences.
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CMO Trend Brief: Digital Transformation 2020 Edition
Research Reports January 9, 2020This robust summary outlines what you need to know about digital transformation, including five important developments poised to play out in 2020.
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Digital Transformation Infographic, 2020 Edition
Research Infographics January 9, 2020Brands around the world are feeling the effects of digital disruption. Understand the changes brands can expect to see in 2020 and beyond.
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Digital Transformation Report, 2020 Edition
Research Reports January 9, 2020The 2020 Marketing Futures report on Digital Transformation features expert perspectives, illustrative case studies, and tips on influencing enterprise-wide adoption of digital capabilities.
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CMO Trend Brief: Live Video, 2019 Edition
Research Reports December 15, 2019The benefits of live video are vast, and brands are embracing this growing trend. Dig into live video’s essential elements and review an abbreviated Facebook Live case study from TBS.
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Live Video Infographic, 2019 Edition
Research Infographics December 15, 2019Live video is growing in popularity, especially among millennials and gen Z. Follow these three steps to get the most out of your brand’s live video executions.
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